Overview
- Fills the gap in tourism planning literature on one of the most important tourism regions in the Mediterranean
- Delivers key research and planning resources for a country which has limited presence in international publications
- Identifies types of special interest markets and new products to support sustainable tourism development in a destination with rich socio-cultural and natural resources
- Identifies and explores the challenges to sustainable tourism development associated with emerging destinations and countries in transition
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About this book
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
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Keywords
- tourism planning
- Tourism vision
- destination management
- tourism policy
- Destination image
- Tourism attractions
- Croatia
- Adriatic
- Mediterranean
- destination identity
- Tourism satellite account
- Sustainability
- National parks
- Nature protected area
- Island tourism
- Longitudinal research
- Carrying capacity
- Gastronomy tourism
- Destination Competitiveness
Table of contents (14 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editors
Larry Dwyer is Professor of Economics at the University of Ljubljana, Slovenia, Adjunct Professor in the Griffith Institute for Tourism at Griffith University, Australia, and Honorary Professor of Travel and Tourism Economics at the University of New South Wales, Australia. He publishes widely in the areas of tourism economics, management, policy and planning, with over 200 publications in international journals, books, book chapters, government reports, and monographs.
Renata Tomljenović is a Senior Research Fellow at the Institute for Tourism, Croatia. Her research interests include tourism’s role in fostering social transformation, socio-cultural impacts of tourism, and tourism planning. She is the Managing Editor of TOURISM: An International Interdisciplinary Journal.
Sanda Čorak is Scientific Advisor and Managing Director of the Institute for Tourism, Zagreb and Senior Lecturer at the University of Applied Sciences-Vern, Croatia. Her research interests include tourism market research and segmentation, destination marketing, governance, and sport tourism. She is the Editor-in-Chief of TOURISM: An International Interdisciplinary Journal.
Renata Tomljenović is a Senior Research Fellow at the Institute for Tourism, Croatia. Her research interests include tourism’s role in fostering social transformation, socio-cultural impacts of tourism, and tourism planning. She is the Managing Editor of TOURISM: An International Interdisciplinary Journal.
Sanda Čorak is Scientific Advisor and Managing Director of the Institute for Tourism, Zagreb and Senior Lecturer at the University of Applied Sciences-Vern, Croatia. Her research interests include tourism market research and segmentation, destination marketing, governance, and sport tourism. She is the Editor-in-Chief of TOURISM: An International Interdisciplinary Journal.
Bibliographic Information
Book Title: Evolution of Destination Planning and Strategy
Book Subtitle: The Rise of Tourism in Croatia
Editors: Larry Dwyer, Renata Tomljenović, Sanda Čorak
DOI: https://doi.org/10.1007/978-3-319-42246-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-3-319-42245-9Published: 16 December 2016
Softcover ISBN: 978-3-319-82536-6Published: 11 July 2018
eBook ISBN: 978-3-319-42246-6Published: 24 November 2016
Edition Number: 1
Number of Pages: XVI, 302
Number of Illustrations: 56 b/w illustrations
Topics: Tourism Management, Marketing, Emerging Markets/Globalization, Sociology of Sport and Leisure